SaleSight, from Sunstone, finds and prioritises companies like your best customers, helping sales teams discover more of their market and focus on the opportunities that fit best.
Addressable market: standard industry codes show only part of your market. Sunstone reclassifies every Irish business, making 2.5 times more of your addressable market visible.
Your data is fragmented. Your sales tools tell different stories. The gaps in your data become gaps in your pipeline.
01Your data
When your data sources don’t align, your team wastes time reconciling the differences and validating the data instead of actively finding and pursuing sales opportunities.
Averix Systemsaverix.io3 sources · 3 different answers02Your sales tools
Every new tool adds another source to reconcile. More spend, more complexity, no unified market view.
Averix Systemsaverix.ioStill incomplete03Your market
The quality of your market data determines which companies your sales team gets the chance to pursue.
Averix Systemsaverix.io180 staff
Vantera Groupvantera.io142 staffSaleSight starts with your best customers, identifies the signals that make them a fit and finds those same patterns across Sunstone’s wider market, giving your sales and marketing team a clearer path to pipeline.
01Coverage
Access around 2.5x more actively trading companies in Ireland, giving your team a larger market to target and sell into.
02Prioritisation
Prioritise high-fit prospects at scale, helping your sales and marketing teams focus on the opportunities that drive pipeline and revenue.
03Competitive edge
Companies invisible to registration-based tools show up in your searches.
04Alignment
Leadership, sales and marketing plan from the same unified data set, not multiple fragmented sales and data tools.
SaleSight connects fragmented records, understands what businesses actually do, and verifies key information across multiple sources to build one clear, trusted view of every company.
Sunstone Data Layer“Working with Sunstone gave us a clear and reliable view of the Irish market at a point where we were dealing with fragmented and inconsistent data.” — Garry Holligan, Head of Business Growth, Financefair
Vodafone Ireland worked from a verified view of the market rather than registration data, and found a larger addressable market than the one they had been selling into.
Sunstone helped Grounded understand how the Irish market differed from its home market, where the strongest opportunities were, and how to shape its route to market.
Sunstone gave Ipsos B&A a more reliable way to identify, segment and recruit relevant organisations, improving efficiency across key research projects.
Anything else? Ask us on your discovery call.
SaleSight combines official records, such as company registers, filed accounts and registered business names, with evidence of how businesses actually operate: their websites, online business listings, professional profiles and address data. We match every source to the right company, so each business has one verified record instead of several conflicting ones.
Most data tools find companies by the industry code each business chose when it registered. Those codes are often years out of date, too broad, or simply wrong: a software firm registered as a consultancy, or a manufacturer that now mainly distributes. Some active businesses have no useful code at all. SaleSight classifies every business with MAPS (Market Activity Profiling System), Sunstone’s own classification of what a business actually does today, built from evidence of how it operates rather than its registration. Searched that way, a market shows on average around 2.5 times as many relevant companies. The figure varies by sector, and we’ll show you yours in the demo.
SaleSight is for businesses that sell to other businesses. Sales teams use it to find and prioritise better-fit accounts. Marketing teams use it to size segments and plan campaigns. Leadership teams use it to measure a market before entering or expanding into it. Our customers include telecoms providers, lenders, research agencies and companies entering a new market.
SaleSight covers every business in Ireland today, and we’re expanding into new markets. If you sell into a market we don’t cover yet, tell us when you book your call: where our customers sell helps us decide where to go next.
Yes. Your team can work in SaleSight itself, and we’ll help you export your target lists and company records into the CRM you already use. Direct CRM sync is on our roadmap.
Yes. SaleSight is built on business information: company records, business listings and what companies publish about themselves. Some of it is personal data, such as a sole trader’s name or a named business contact like a decision maker. We process that under legitimate interests for business-to-business purposes, as GDPR allows, and we honour every objection and erasure request. All data is stored in the EU, on servers in Ireland. Our privacy notice has the details.
Tell us about your market and we’ll show you what Sunstone can uncover for you. We’ll start with a conversation about your business, explore the opportunity in your market and provide a clear proposal before you make any commitment.
What happens next