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Data Cleaning: The Key to Accelerating Business Growth
In 2025, data is king. From customer information to sales data businesses are constantly collecting huge amounts of data. No matter the industry, data collection and organisation plays a massive role in a business’ ability to operate successfully. However, as...
Most recent
Maintaining Data Hygiene
Imagine if Google Maps was using a 25-year-old city plan. Finding directions for where you’re going would take double the effort since the map would be full of errors. Databases are no different – if they’re not organised and updated on a regular basis, they can...
The Power of Data Analysis in Sales and Marketing
Data is so much more than just numbers on a screen—it's a goldmine of insights waiting to be uncovered. For sales and marketing teams, data analysis is the key to unlocking new opportunities, understanding customer behaviour, and driving strategic decisions. By...
Featured
Data Cleaning: The Key to Accelerating Business Growth
In 2025, data is king. From customer information to sales data businesses are constantly collecting huge amounts of data. No matter the industry, data collection and organisation plays a massive role in a business’ ability to operate successfully. However, as...
Most recent
Maintaining Data Hygiene
Imagine if Google Maps was using a 25-year-old city plan. Finding directions for where you’re going would take double the effort since the map would be full of errors. Databases are no different – if they’re not organised and updated on a regular basis, they can...
The Power of Data Analysis in Sales and Marketing
Data is so much more than just numbers on a screen—it's a goldmine of insights waiting to be uncovered. For sales and marketing teams, data analysis is the key to unlocking new opportunities, understanding customer behaviour, and driving strategic decisions. By...
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All Sunstone articles
Why NACE Codes Fall Short, and How MAP is Changing the Game
Since 1970, NACE codes have been the most widely used classification system throughout Ireland and Europe for grouping organisations according to generalised business activities. Initially, these codes were effective for providing a broad overview of various...
Why Business Intelligence is Important for Your Organisation
Navigating the modern business landscape is challenging. While many businesses have access to vast amounts of data, without the right tools, that data is as useful as a gardening trowel on a sinking boat. Data is really only as valuable as its comprehension. So, how...
Optimising Your CRM: Essential Housekeeping Tasks During Summer
Enhance Accuracy and Efficiency in Your B2B Dataset with Key Maintenance Activities During the quieter summer months, businesses can take advantage of the downtime to focus on essential housekeeping tasks for their CRM or B2B datasets. Ensuring that your data is...
Enhancing Data Quality and Standardisation: A Roadmap to Growth and AI Integration
In today's data-driven world, businesses must harness the power of high-quality, standardised data to drive business growth, make informed decisions, and implement advanced AI and ML processes. This article outlines a structured data funnel that businesses can...