Consumer Data
Explore consumer data and audience personas.
Discover what you didn’t know about your target market.
Consumer data
Access demographics and consumer personas
We share a range of unique consumer data category offerings that allow our clients to discover more information on their target markets.
Drill down into your audiences, and get a granular understanding of your key buyer personas and what drives them. Align your campaign creative insights with your target audience’s language and behavior to personalize your marketing.
Buildout target audience personas
Optimise your campaigns based on market insights
Customise your target personas and market research with powerful filtering tools, leveraging unique demographic variables.
10+
Unique persona attributes
200k
Consumer data records
6
Demographic categories
10k
Key aspects collected
Our categories
See some of our consumer demographic data categories
Draw insights from our audience personas to map out and size new markets.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Locations
Location data on consumers’ physical whereabouts and can be used for various purposes, such as analytics or personalized services.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Age
Data on information related to age groups, often used for demographic analysis, targeting specific ages, or understanding trends.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Gender
See data on individuals’ identification as male, female, or non-binary for personalisation and demographic analysis on gender-related trends.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Income
Discover consumer average earnings and financial resources for market segmentation, targeted advertising, or economic analysis.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
# of Children
Discover any quantities of offspring a person or entity has for information about family sizes and demographics.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Residential Status
Find data on whether an individual resides in a specific location, such as whether they own a home, rent a property, live in a particular type of housing, or have a temporary or permanent address.
who we work with
Explore Ireland’s most accurate database for market intelligence
Consumer data
Our data categories
Collected exclusively on a network of web sites in Ireland, we offer over 200,000 consumer data records between 0-12 months that are highly selectable and link a postal record with an email address and telephone number.
Data can be targeted using a wide range of selections, and is likewise selectable by Experian’s Mosaic Groups. Other selections available are Charity Donors, Mail order Buyers, Telecom’s switchers, Utilities by provider and usage, Broadband and Insurance Renewal months.
Over 200,000 validated postal addresses and approximately 4,000 records added every month.
Over 500,000 GDPR and ePrivacy compliant consumer records contactable by email, telephone, postal and real time lead generation with in-line validation.
Consumer data
Get insights into your target market
We provide an array of specialized consumer data insights that enable our clients to gain a deeper understanding of their target markets.
Explore detailed audience segments and uncover valuable information about your ideal customers and their motivations. Tailor your marketing strategies by aligning your creative approach with the preferences and behaviors of your key audience, ensuring a more personalized and effective campaign.
Ready to get started?
Let’s see what we can do together. Get started with us today.