PureData
Intelligent Data Cleansing and Matching.
Ensure your data’s quality and accuracy with smart cleaning
About PureData
The all-in-one-solution for superior data quality
PureData is the intelligent data cleaning service that saves teams hundreds of hours of manual labour by automating your cleaning and matching.
We’ll identify and eliminate errors, fix duplicates, and update any incomplete records in your datasets for optimised utility within your organisation.
Puredata’s Algorithm
AI-powered cleaning optimised for accuracy
Work smarter, not harder
Achieve beautiful data without wasting hundreds of hours on manual review
End-to-end cleaning
Covers your entire data workflow, from raw data input to clean, usable data
Optimise Your Data Quality
Save on your workload with intelligent data cleaning
PureData makes data cleaning fast, easy, and simple.
90%
Of your workload saved
55x
Faster than manual review
950k
Rows of data cleaned
3x
More accurate
Use Cases
Find, update, and eliminiate common data errors
Inaccurate data leads to wasted capital, inefficient processes, and unreliable analytics. PureData’s unified cleaning solution addresses these challenges by eliminating common errors, ensuring data accuracy, and enhancing overall performance.
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Data Formatting
Our cleansing service can automatically identify and correct formatting errors.
For instance, if phone numbers are stored in various formats (e.g., (555) 123-4567 or 555-123-4567), we can help can standardise them to a single, unified format.
Standardisation
Our process involves standardisation and orgainisation of data elements to ensure uniformity. This involves formatting dates, addresses, names, or other data fields consistently.
For example, we can convert all dates to a standard format (e.g., YYYY-MM-DD) or ensure that the data follows a specific structure.
Deduplication
We’ll identify and removes duplicate records, which commonly result from data entry errors or just having more than one data source.
Validation
PureData can easily validate your data against your predefined rules or patterns.
For instance, we can check if email addresses are in your specified correct format or if numeric values fall within expected ranges.
Completion
Our process can involve filling in missing data values with appropriate placeholders or values, ensuring that your data sets maintain a consistent formatting despite missing information.
who we work with
Discover the smarter, faster way to clean your data
Benefits of data cleaning
Optimise your business strategy
Improve Processes
Ensure your data is optimised and business-ready
Avoid wasting time and money
Get clean data without any hard work or wasted hours
Turn your data into an asset
Achieve organised, accurate data that makes a difference
Next-level analytics
Enable accurate decision-making that accelerates growth
Data Cleaning for Analytics
Unlock value with trusted data insights
PureData elevates your organization with best-in-class data quality, delivering clarity, transparency, and actionable insights that unlock value and drive strategic success.
Transform your data into a powerful asset that fuels informed decisions and operational excellence.
Ready to get started?
Let’s see what we can do together. Get started with us today.